In 2018, and under new ownership - the iconic 1960's beach hotel enjoyed an extensive renovation of the whole property, as well as the brand suite. Care was taken to maintain the mid-century feel of the original hotel, while bringing a more contemporary and approachable flavor that leans modern. A custom art deco-inspired font was created for this project (because why not?). Blacks, aqua hues, sand, and flamingo landed perfectly together to create a relaxed - but luxury - vintage Florida vibe.