The Drifter

Brand Design.

My job is to find a brand’s inherent and unique qualities and bring them to the surface in a way that attracts, connects, inspires and motivates. These qualities, reflected across your brand's landscape - form your whole brand identity.

Merch Design.

I design t-shirts and merch lines for events, recording artists, businesses, and lifestyle brands.

Merch Design
Websites

Website Design.

I design beautiful, responsive, SEO-optimized WP websites with all the functionality you need to grow your business.

Let's talk strategy.

Strategy - i.e. building the foundations to your brand is how we start. Before I begin designing, every package starts with a one-on-one workshop with you where we get super clear about your brand's direction; perfect every touch point with your customer or client; articulate what sets YOU apart. That, and the research that follows, is what informs all design choices.

Rocket drawn in a notebook on a messy table

Brand design.

My job is to find a brand’s inherent and unique qualities and bring them to the surface in a way that attracts, connects, inspires and motivates. These qualities, reflected across your brand's landscape - form your whole brand identity.
The Drifter

Merch design.

I design t-shirts and merch lines for events, recording artists, businesses, and lifestyle brands.
Merch Design

Website design.

I build beautiful, functional, SEO optimized WP websites / funnel pages - and can integrate a wide variety of functionality, including e-commerce shops, mailing list sign-ups, contact forms, etc.
Websites

Let's talk strategy.

Strategy - i.e. building the foundations to your brand is how we start. Before I begin designing, every package starts with a one-on-one workshop with you where we get super clear about your brand's direction; perfect every touch point with your customer or client; articulate what sets YOU apart. That, and the research that follows, is what informs all design choices.

Rocket drawn in a notebook on a messy table

The Branding Process

1. Let's Chat

You found me. Let's have a 30 minute no-obligation chat. No sales pitch. Tell me about your brand, and I'll give you some feedback. If we decide to move forward with working together, let's schedule a strategy workshop.

2. Strategy Workshop

I'll send you a welcome packet with some info to fill in prior to our workshop. I'll ask lots of questions to get to know you and your business. If we're a good fit,  I'll present some customized options for moving forward and take a deposit. If we're not a good fit, you'll still have a great foundation for building your brand.

3. Research

After our strategy session - it's time to research. Here is a list of considerations I'll be reviewing, based on our workshop:

✓ Your Goals
✓ Brand Architecture
✓ Brand Attributes
✓ Brand Archetypes
✓ Mission Statement
✓ Positioning Statement
✓ Messaging
✓ Look and Feel
✓ Competitor Analysis
✓ Customer Persona
✓ Customer Journey
✓ Strategic Partnerships
✓ Timeline
✓ Priorities

4. Design Time & Launch

Now that the research is complete, it's time to put your brand's visual identity together. This is the fun part. Once complete, we'll schedule a meeting and I will send you an artful presentation of all assets and files, including brand and strategy guidelines, fonts & colors, social media - and any other collateral. I'll take feedback and make any necessary tweaks. When you approve, then we'll raise a toast to your success, I'll submit an invoice for the balance - and send you a dropbox link to all files. 

 

Frequently Asked Questions about Branding

How much does branding cost?

Each brand package is unique to each business, but once we've established what your needs are, and how I can serve you - a plan of action will be presented, along with a custom quote.

I do have a price list for ala carte services, but usually sell packages.

How long do projects take?

The timeframe depends on the deliverables in the package but it can range from 4-8 weeks. A timeline will be sent to you in your welcome packet outlining this.

Can you just design my logo?

I prefer to focus on whole brand identity to insure the optimal success of your brand's visual system over time. This includes so many more factors that just a logo. It not only takes various important tangible things into account - like packaging, signs, marketing materials, newsletter templates, business cards, presentation decks, i.e. things you can see - but intangibles as well, such as mission statements and brand philosophies. Thinks you can feel. These are essential for building trust and loyalty with your clients and customers. I like to provide a fully integrated, seamless experience of your brand that helps to ensure success.

What files will i receive from you?

You'll receive all the files you'll ever need for your business. These include: Ai, EPS, PDF, PNG, JPEG & SVG.

Do you work with international clients?

I sure do! I've worked with businesses from all around the world.

Do you offer a payment plan?

Yes i do. The total amount will be divided: 35/35/30. 35% would be due at the beginning, then midway through the project (on a specific date we decide together) another 35% would be due - then the remaining 30% to be paid upon completion.  If you require other arrangements, we can discuss alternative options.

 

Do you offer ala carte design / photography services?

Absolutely. You already have your branding? Great. I offer the following in addition to from-scratch brand design:

SERVICES

IDENTITY
Consultation
Positioning
Market Research
Identity / Branding Design
Rebranding
Implementation
DIGITAL
Website Design
Presentation Decks
Website Development
E-Commerce
Newsletters
Templates
MERCHANDISE / APPAREL
T-shirt design
Merchandise design
Label design
Posters
PRINT
Art Direction
Publication Design
Marketing Materials
Special Event Materials
Packaging Design
PHOTOGRAPHY
Recording Artists
Live Music
Portraits
Products

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