This spiffy brand identity was created for Cole Melby, founder of Tahoe Flight Academy. Often a brand's story is tied to a place, and it happens to be true in this case.  Cole wanted to feature his Van's RV-10 aircraft in his logo, so the first thing I did with this project was find some references and start sketching. For the rest, we decided to lean into the 1960's national park poster aesthetic, and added a splash of 'boy scout / military patch' for good measure. The above animation was just created for my own enjoyment.